Growth & Marketing Manager

Position Overview

As a Growth & Marketing Manager, you will be responsible for designing, executing, and scaling growth initiatives across multiple channels and customer touch-points. You will collaborate with cross-functional teams (social media & content, design, product) to identify growth opportunities, run experiments, and drive measurable impact on our KPIs.

Key Responsibility

Growth Leadership & Marketing Strategy

• Own the marketing and growth strategy with a focus on CAC efficiency, LTV expansion, and sustainable scale.
• Develop and maintain a data-driven growth roadmap using frameworks such as AARRR, North Star Metric, and Growth Loops.
• Align all growth initiatives with company OKRs and board-level revenue targets.
• Identify and prioritize high-leverage growth opportunities through market analysis, competitive intelligence, and customer insights.
• Build a scalable growth experimentation system, including hypothesis-driven tests, test calendars, and sprint retrospectives.
• Use agile growth methodologies to drive fast iterations and continuous improvement.
• Use proxy metrics, cohort analysis, and benchmarking where data is unavailable.
• Collaborate with the CEO to develop strategic marketing initiatives that increase the number of leads to subscribers
• Analyse market trends and customer insights to inform strategic marketing decisions.

Paid Media Advertising

• Meta (Facebook & Instagram Ads): Launch high-converting creative sets (image, video, carousel) for top-of-funnel reach and retargeting.
• Google Ads: Manage search, display, and performance max campaigns to capture intent-driven traffic.
• LinkedIn Ads: Target B2B personas with sponsored content, InMail, and lead gen forms.
• YouTube Ads: Run pre-roll and in-stream ads to build brand recall and push mid-funnel conversion.
• TikTok Ads: Leverage trending, UGC-style content to engage Gen Z/Millennial audiences.
• Reddit/Quora/X Ads: Test niche channels for contextual relevance and audience depth.
• Whatsapp Ads: Launch high-converting whatsapp creatives
• Analyze campaign performance and adjust strategies to optimize results.
• Manage the marketing budget and ensure efficient allocation of resources.
• Oversee the creation of marketing materials, including brochures, digital content, and promotional items.

Data Experimentation, Execution & Optimization

• Design, prioritize, and execute high-impact growth experiments across the full customer journey (acquisition to revenue).
• Ability to create hypotheses, test variations, and measure statistically valid results
• Build and manage an experimentation pipeline: from ideation → hypothesis → execution → reporting.
• Run high-velocity experiments (landing pages, onboarding flows, pricing models, ads, funnels).
• Optimize ICP targeting and behavioral segmentation using qualitative and quantitative research.
• A/B test headlines, CTAs, ad formats, video lengths, visuals, and landing pages.
• Optimize marketing channels and campaigns for maximum performance.
• Collaborate with content and design teams to develop ad creatives optimized for each channel and funnel stage.

Lead Generation & Qualification

• Develop targeted lead magnets, gated content, and SEO-driven landing pages to capture top-of-funnel users.
• Collaborate with Social Media & Sales teams to implement MQL → SQL → Opportunity handoff processes with clear success criteria.
• Use data enrichment tools to qualify leads in real-time.
• Build and manage multi-step nurture sequences (email/SMS) tailored by lead score, behavior, and segment.
• Track lead velocity rate, conversion time, and pipeline coverage
• Conduct high-volume outbound calls (cold/warm) to potential clients using provided lead lists or self-generated leads.
• Utilize email, LinkedIn, SMS, and social media to engage prospects and schedule appointments.
• Follow scripted and non-scripted pitches to introduce the company’s products/services.
• Conduct outbound calls, emails, and SMS to prospective clients using provided leads or cold outreach.
• Manage and operationalize acquisition channels that are working, including SEO and content marketing
• Identify decision-makers (e.g., business owners, executives, managers) and tailor outreach accordingly.

Appointment Setter

• Meet or exceed daily/weekly appointment-setting targets.
• Follow up with leads to nurture relationships and confirm appointment attendance.
• Qualify leads by assessing their needs, budget, and decision-making authority.
• Schedule confirmed, high-quality appointments for sales representatives via calendar tools (Calendly, Google Calendar, etc.).
• Send follow-up reminders (email/call) to minimize no-shows.
• Reschedule or redirect appointments as needed based on prospect availability.
• Provide feedback to the sales team on lead quality and customer responses.
• Stay updated on product knowledge and sales pitches to improve conversion rates.
• Introduce company products/services and identify potential customer needs.

Retargeting & Funnel Acceleration

• Implement retargeting strategies across social platforms
• Segment and nurture cold vs. warm audiences with progressive content and time-sensitive offers.
• Use dynamic product ads and abandoned cart flows to re-engage drop-offs.
• Channel Management & Campaigns
• Lead performance and organic campaigns across social, SEO, email, paid ads, influencer, community, and partnerships.
• Launch and scale social growth loops, viral campaigns, and content funnels that generate qualified leads.
• Partner with the paid media team to align creatives, targeting, bidding strategies, and A/B testing.
• Build lead generation funnels, cold outbound email sequences, and paid campaigns with measurable ROI.
• Collaborate with the social media team to blend brand storytelling with growth outcomes.
• Organic & Social Growth
• Lead market research efforts to identify new opportunities for growth and target audience expansion.
• Work with the social media and content team to design content that balances brand storytelling and lead generation.
• Optimise organic distribution: LinkedIn growth, Reddit/Quora strategies, YouTube SEO, TikTok virality loops.
• Launch UGC and influencer campaigns to generate social proof and drive shareable moments.
• Test viral loops, growth hacks, and community engagement strategies.
• Identify bottlenecks, drop-offs, and churn reasons and recommend solutions backed by data
• Analyze user behavior, funnels, and lifecycle stages using tools like Mixpanel, GA4, Amplitude, or Looker.

Awareness & Market Activation

• Lead the planning and execution of online and offline event campaigns to increase brand awareness and audience engagement.
• Drive market activation initiatives by coordinating physical activations, community engagements, and promotional experiences.
• Strengthen brand presence by representing the company at industry events, conferences, trade shows, and vendor exhibitions.
• Oversee the production, quality, and deployment of branded marketing materials and merchandise to support events and activations.
• Collaborate with cross-functional teams to ensure consistent messaging and alignment across all awareness and activation activities.

CRM & Data Lifecycle Management

• Map and manage the user lifecycle from onboarding → engagement → upgrade → renewal.
• Implement lifecycle marketing workflow to optimize email onboarding flows, drip campaigns, re-engagement, key drop-off points and referral systems.
• Design and implement automated workflows (drip campaigns, onboarding sequences, reactivation nudges).
• Segment users based on behavior, recency, product usage, and engagement.
• Use tools like HubSpot, Klaviyo, Intercom, or ActiveCampaign to build and optimize journeys.
• Run personalized A/B tests for subject lines, offers, timing, and content formats.
• Drive usage-based campaigns (e.g., tips, product tours, usage thresholds).
• Analyze open rates, CTR, conversions, unsubscribe rates, and churn behavior to refine campaigns.
• Maximum Customer relationship management for Retention, upsell, reactivation
• Log all interactions, lead statuses, and appointment details in the CRM (Brevo, HubSpot, Zoho, etc.).
• Ensure accurate lead tagging and segmentation for sales team follow-up.
• Maintain a clean and updated database to avoid duplicate or outdated entries.
• Identify bottlenecks, drop-offs, and churn reasons and recommend solutions backed by data

Cross-Functional Collaboration

• Work closely with product, marketing, content, sales, and design to align growth priorities.
• Collaborate with Product & Engineering for to implement and track experiments at scale
• Attend sales meetings to stay updated on product changes, promotions, and target markets.
• Strategic & Channel Partnership
• Leverage external audiences, distribution, and credibility without the CAC of paid media
• Identify, evaluate, and build partnership pipelines with influencers, communities, content creators, affiliate marketers, SaaS integrations, B2B/B2C collaborators.
• Co-create campaigns with partners that drive traffic, trials, signups, or revenue.
• Design and manage affiliate and ambassador programs with incentive structures tied to performance.
• Own joint growth experiments with partners (co-branded webinars, UGC contests, newsletter swaps, gated content).
• Negotiate terms and track performance (ROI, leads, conversions, churn).
• Leverage partnerships to improve SEO via backlinks and domain authority.
• Lead Partner newsletters, social, webinars

Qualifications

• 2–5 years in marketing, growth, product and performance marketing.
• Proven track record of driving measurable growth through experiments and campaigns.
• Strong knowledge of growth frameworks (e.g., AARRR, North Star Metrics, Lean Growth Model).
• Hands-on with tools: GA4, Mixpanel, Hunter, Zoho, Apollo, HubSpot, Segment, Google Ads, Capcut, Canva Meta Ads Manager, or similar.
• Strong analytical mindset — can build dashboards, interpret data, and make data-driven decisions.
• Ability to manage multiple projects, prioritize fast, and execute under pressure.
• Experience working in cross-functional agile teams with product/design/dev.
• Experience in ed-tech

Compensation

₦150,000 – ₦300,000. based on experience and qualifications.

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