Growth & Marketing Executive

• Develop and execute marketing strategies to grow EduFi’s awareness and reach among schools in Nigeria.
• Manage EduFi’s website, social media channels, and digital presence.
• Create engaging content, including social media posts, videos, articles, product updates, and educational content.
• Develop marketing materials including pitch decks, brochures, presentations and sales collateral.
• Generate and nurture qualified leads through digital campaigns, email, WhatsApp, social media and other relevant channels.
• Work closely with Sales & Partnerships to support school acquisition, demos and pilot programmes.
• Research schools, competitors and market trends to identify new growth opportunities.
• Collect and analyse customer and prospect feedback to improve EduFi’s messaging and marketing approach.
• Plan and manage marketing campaigns, tracking performance and making improvements based on results.
• Support EduFi’s participation in education events, partnerships and other opportunities to increase visibility.
• Develop case studies, testimonials, and customer success stories as EduFi begins working with schools.
• Monitor marketing performance and provide regular reports on leads, campaigns, engagement, and contribution to school acquisition.

Requirements:

• Minimum qualification of BSc.
• 3 years of previous experience in a similar role.