Growth & Go-To-Market Specialist
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Job summary
YipOnline is a startup SaaS software development company that builds web, mobile, and app solutions for businesses across different markets. One of our in-house products, Rejoyly, is a growing marketplace app that enables parents to buy and sell pre-loved children’s items, making parenting more affordable and sustainable.
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
2 years
Job descriptions & requirements
Responsibilities:
Growth & Go-To-Market
- Own Rejoyly’s user acquisition and growth strategy end-to-end
- Plan and execute go-to-market campaigns for app launches, features, and promotions
- Identify target parent segments and craft messaging that resonates
2D Animation & Creative Content
- Create 2D animated videos and motion content using Kling & Canva
- Develop ad creatives for Meta platforms (feed, stories, reels)
- Translate product features into simple, engaging visual stories
Digital Advertising & Performance Marketing
- Plan, launch, and manage Meta ad campaigns focused on app installs and conversions
- Test creatives, audiences, and messaging to improve performance
- Optimize campaigns based on CAC, CTR, installs, and conversions
Analytics & Optimization
- Track and report on campaign performance
- Use data insights to iterate on creatives and growth experiments
- Collaborate with product and engineering teams to align growth with app improvements
Requirements:
- 2–4 years of experience in growth marketing, digital marketing, or go-to-market roles
- Strong hands-on experience with Kling & Canva for 2D animated content
- Proven experience running Meta ad campaigns, especially app install campaigns
- Experience owning growth from strategy through execution
- Strong understanding of performance metrics and experimentation
- Comfortable working in a startup / fast-moving environment
- Experience growing marketplace or consumer apps (Nice to Have)
- Familiarity with other paid channels (TikTok, Google Ads) (Nice to Have)
- Basic understanding of product-led growth or funnel optimization (Nice to Have)
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