Growth and Revenue Manager

Responsibilities:

Revenue Strategy, Planning and Execution:

• Develop and implement revenue growth strategies across business units (local and international).
• Design pricing, bundling, and upsell strategies based on customer data and competitor trends.
• Set quarterly and annual growth targets for revenue, acquisition, retention, and expansion.

Customer Acquisition and Demand Generation:

• Ownall paid and organic acquisition channels (Google, Meta, SEO, referrals,influencer, affiliate, partnerships, etc.).
• Scale Tuteria’s funnel of leads, trials, conversions, and repeat purchases through data-led campaigns.

Conversion Rate Optimization and Sales Enablement

• Conduct funnel and behaviour analysis to increase conversion rates across digital and offline channels.
• Work with product and sales teams to improve landing pages, onboarding journeys, sales scripts, and demos.
• Enable sales teams with training, playbooks, and automation tools.

Retention, Monetization and Customer Lifecycle:

• Increase user engagement, frequency, referrals, and lifetime Lifetime Value (LTV) across the learner and tutor base.
• Design reactivation and loyalty campaigns for past users.
• Analyze churn drivers and implement interventions across lifecycle touchpoints.

5. Growth Experimentation & Analytics

• Build a structured testing pipeline (A/B, multivariate, funnel tests) to find repeatable growth levers.
• Lead performance dashboards for marketing, revenue, and product funnel analytics.
• Collaborate with product, sales, and content teams on joint growth bets.

Partnerships and Strategic Distribution

• Build and manage channel partnerships with schools, education platforms, publishers, NGOs, test prep centres, etc.
• Negotiate affiliate/commission-based deals to acquire users at scale.
• Explore B2B or B2C, institutional, and licensing deals that bring in bulk users and unlock new revenue lines.

Team Leadership and Cross-functional Collaboration

• Lead a small but high-performing growth and revenue team.
• Build internal processes for rapid testing, growth rituals, pipeline tracking, and OKRs/KPIs
• Foster alignment across product, content, sales, marketing, brands, communications, and engineering to deliver end-to-end growth.

Expectations:

• You operate as a founder within the company, proactive and data-obsessed.
• You understand user psychology and behaviour deeply, crafting campaigns that move people, drive sales and contribute to revenue.
• You are a full-stack growth leader: performance + content + funnel + analytics + partnerships.
• You bring creative storytelling to revenue strategy and understand how to build a brand that converts.
• You work well across departments, unblocking issues and influencing without authority.
• You build fast, iterate faster, and know when to double down or pivot.

Requirement:

• 5–8+ years in growth, marketing, or revenue-focused roles, preferably in EdTech, SaaS, or digital consumer platforms.
• Strong understanding of full-funnel digital marketing and CRM tools (Meta Ads, Google, Hubspot, Zapier, etc.).
• Experience leading and scaling revenue-focused teams.
• Proficiency with analytics tools (Power BI, Excel, Data Studio, Looker, Amplitude, or similar).
• Excellent copywriting, storytelling, and experimental design capabilities.
• Growth mindset and ownership DNA.