Growth and Performance Marketer

Responsibilities:

• Develop and execute SEO strategies to increase organic traffic and visibility.
• Plan, launch, and optimize Google Ads (SEM) campaigns to drive high-intent traffic.
• Analyse and improve conversion funnels (product pages, checkout, user journey).
• Track and report on key performance metrics, including traffic, conversion rate, CAC, and revenue contribution.
• Identify high-performing keywords, audiences, and campaigns, and scale what works.
• Work closely with the content and marketing team to align campaigns with business objectives.
• Continuously test and optimize campaigns to improve ROI and cost efficiency.
• Build simple dashboards or reports to provide clear weekly performance insights.
• Identify opportunities to increase first-time buyers and repeat purchases.

Requirements:

• Degree in Marketing, Business, Economics, or a related field.
• Proven experience in SEO and/or paid acquisition (Google Ads).
• Strong understanding of conversion funnels and performance marketing metrics.
• Experience working in e-commerce, marketplaces, or digital platforms is preferred.
• Proficiency in analytical tools (e.g., Google Analytics).
• Strong problem-solving skills and a data-driven mindset.
• Excellent communication skills and ability to work collaboratively.
• Ability to work independently and move quickly in a fast-paced environment.