Go-To-Market (GTM) Marketing Manager

Responsibilities:

Go-To-Market & Growth Strategy:

• Formulate and execute comprehensive GTM and growth marketing strategies tailored for Aibizglobal.com to drive trial sign-ups, customer acquisition, and ARR growth.
• Identify target buyer personas, key industry verticals, and high-converting acquisition channels.
• Design, launch, and measure growth experiments across digital and outbound channels.

Digital Marketing & Campaign Management:

• Plan, launch, and optimize paid digital campaigns across Meta, LinkedIn Ads, and Google Search/Display.
• Manage acquisition budgets, maintaining a focus on optimizing Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV).
• Monitor funnel performance daily and adjust strategies to maximize ROI.

Lead Generation & Funnel Optimization:

• Design and manage inbound/outbound lead-generation strategies to feed the sales funnel with qualified leads.
• Oversee lead nurturing sequences, email marketing workflows, and marketing automation triggers.
• Implement and manage CRM processes (e.g., HubSpot, Zoho) to track user journeys from initial touchpoint to paid subscription

Content & Product Positioning:

• Craft compelling product messaging, value propositions, and landing page copy that convert visitors into active users.
• Coordinate the production of marketing collateral, case studies, product updates, and educational content.
• Manage organic growth channels, including SEO, content marketing, and social media presence.

Analytics & Performance Reporting:

• Set up, monitor, and analyze key SaaS metrics (CAC, LTV, conversion rates, churn, MRR impact).
• Produce weekly and monthly performance dashboards evaluating channel effectiveness.
• Translate marketing analytics into actionable operational improvements.

Requirements:

• A minimum of 3–5 years of proven experience in GTM strategy, growth marketing, or digital lead generation, preferably for a SaaS or B2B tech platform.
• A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (exceptional candidates with a strong track record of results will be considered regardless of field of study).
• Demonstrated experience taking a software product or feature set to market and driving measurable pipeline growth.
• Proficiency in Paid Media (LinkedIn Ads, Google Ads, Meta Business Suite), SEO, Email Marketing, and Funnel Optimization.
• Practical familiarity with CRMs (HubSpot, Zoho, Salesforce), marketing automation tools, and analytics platforms (Google Analytics, Mixpanel, or similar).
• Working knowledge of design and workflow tools (Canva, Mailchimp, Zapier, Notion/Trello) and modern AI tools (ChatGPT, Claude, Gemini) to accelerate content and campaign creation.

Personal Attributes:

• High initiative and execution-oriented (combines high-level planning with direct execution).
• Highly analytical and driven by quantitative results.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multi-channel campaigns simultaneously.