Go-To-Market Associate

Responsibilities:

Market Research & Customer Discovery:

• Conduct customer discovery interviews and gather market insights.
• Research industry trends, competitors, and emerging opportunities.
• Analyze customer needs and market dynamics to inform strategy.
• Translate findings into actionable recommendations.

Go-To-Market Strategy & Growth:

• Support the development and execution of GTM initiatives.
• Assist in refining positioning, messaging, and value propositions.
• Identify and evaluate potential market segments and target customers.
• Support pilot programs and early customer engagements.

Business Development & Outreach:

• Build and maintain target account and stakeholder databases.
• Support outreach campaigns through LinkedIn, email, partnerships, and events.
• Assist with lead generation and pipeline development activities.
• Track outreach performance and engagement metrics.

Commercial Operations:

• Manage and maintain CRM records and sales pipeline data.
• Prepare reports, dashboards, and performance updates.
• Support operational processes that improve GTM efficiency.
• Assist in documenting customer feedback and commercial insights.

Content & Sales Enablement:

• Create presentations, briefing notes, one-pagers, and case studies.
• Develop materials to support customer meetings and business development activities.
• Prepare founder briefing documents for client and investor conversations.

Requirements:

• Bachelor's degree in Business, Economics, Marketing, Technology, Engineering, Social Sciences, or a related field.
• 1 year post-NYSC experience in Go-To-Market, Strategy, Consulting, Business Operations, Sales Operations, Marketing, Business Development, or related functions.
• Strong research and analytical skills.
• Excellent written, verbal, and presentation communication skills.
• Experience using CRM platforms, spreadsheets, and presentation tools.
• Strong attention to detail and ability to manage multiple priorities.
• Comfortable working independently in a startup environment.
• Demonstrated interest in AI, enterprise software, technology platforms, or emerging technologies
• Commercial Awareness
• Market Research & Analysis
• Strategic Thinking
• Business Development
• Stakeholder Engagement
• Communication & Presentation Skills
• Problem Solving
• Data Analysis
• Initiative & Ownership
• Adaptability & Learning Agility

What Success Looks Like (First 6 Months):

• Complete and document 50+ customer discovery conversations.
• Build and maintain a structured target account database.
• Generate actionable market and customer insights.
• Support the execution of GTM campaigns and outreach initiatives.
• Produce high-quality sales and marketing collateral.
• Improve CRM hygiene and pipeline visibility.
• Contribute recommendations that influence product, commercial, and growth decisions.
• Support the acquisition of pilot customers and the pursuit of strategic partnerships.

Benefits:

• Work directly with experienced founders.
• Play a key role in shaping an emerging category in AI and expert intelligence.
• Gain exposure to strategy, product, growth, and commercial operations.
• Accelerate your learning and career growth in a high-impact environment.
• Be part of a mission-driven company building trusted systems for human expertise at scale.