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E-commerce Marketing Manager

TOFA

Marketing & Communications

IT & Telecoms NGN 250,000 - 400,000 Negotiable
New
2 weeks ago

Job Summary

As an E-Commerce Marketing Manager, you will be responsible for developing and executing innovative marketing strategies to drive traffic, engagement, and sales on our e-commerce platforms. You will collaborate closely with cross-functional teams to optimize the customer journey and enhance the overall online shopping experience.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 4 years

Job Description/Requirements

Responsibilities:

  • Develop and implement comprehensive e-commerce marketing plans to achieve sales targets and KPIs.
  • Manage all aspects of online advertising campaigns, including PPC, display ads, and social media ads.
  • Conduct market research and analyze consumer behavior to identify trends and opportunities.
  • Optimize website content and user experience to improve conversion rates and SEO performance.
  • Collaborate with the creative team to produce engaging multimedia content for product listings, email campaigns, and social media channels.
  • Monitor and analyze key performance metrics, providing insights and recommendations for continuous improvement.
  • Stay updated on industry trends and best practices to maintain a competitive edge in the market.


Requirements:

  • Minimum academic qualification of a Bachelor's degree in any discipline
  • 4 years of working experience

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