Digital Media and Communications Officer

Responsibilities:

• Develop and execute comprehensive social media strategies across LinkedIn, Twitter, Instagram, Facebook, and emerging digital platforms.
• Create engaging, high-quality content, including graphics, videos, blog articles, newsletters, and campaigns that effectively communicate our brand value and impact.
• Plan, implement, and manage integrated digital marketing campaigns to promote our products, services, and Foundation programs.
• Build and nurture vibrant online communities while engaging authentically with followers, partners, and stakeholders.
• Lead promotional efforts for the Foundation's digital upskilling programs, showcasing transformative success stories, participant testimonials, and measurable social impact.
• Track, monitor, and analyze social media metrics using industry-standard analytics tools, providing regular performance reports with actionable insights and strategic recommendations.
• Ensure brand consistency, messaging alignment, and visual identity across all digital communication channels while collaborating with internal teams to achieve organisational goals.

Requirements:

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or related fields.
• Minimum of 2-3 years of proven experience in social media management, digital communications, or content marketing.
• Proficiency with social media management and scheduling tools (Hootsuite, Buffer, Sprout Social, Meta Business Suite) and analytics platforms (Google Analytics, platform insights).
• Exceptional copywriting, storytelling, and creative content development skills with the ability to craft messages for diverse audiences.
• Experience with graphic design tools (Canva, Adobe Creative Suite, Figma) and video editing software is a strong advantage.
• Portfolio showcasing successful digital campaigns, diverse content samples, analytics reports, and measurable results.