Digital Marketer

Responsibilities:

• Plan, launch, and manage paid advertising campaigns on TikTok Ads, Google Ads, and Meta Ads (Facebook & Instagram).
• Develop audience targeting strategies and customer acquisition campaigns.
• Monitor campaign performance and optimize for key metrics such as ROAS, CPA, CTR, and conversion rates.
• Conduct keyword research, audience analysis, and competitor research.
• Create and test ad creatives, copy, landing pages, and campaign structures.
• Track, analyze, and report campaign performance using analytics tools.
• Implement conversion tracking, pixels, and event tracking across advertising platforms.
• Manage advertising budgets efficiently to maximize results.
• Collaborate with the content and creative teams to develop high-performing ad creatives.
• Stay updated on platform updates, advertising trends, and best practices.
• Generate regular performance reports and provide actionable recommendations for improvement.

Requirements:

• Minimum of 2 years of experience in digital marketing and paid advertising.
• Proven experience running and scaling TikTok Ads campaigns.
• Strong knowledge of Google Ads (Search, Display, Performance Max, YouTube Ads).
• Strong knowledge of Meta Ads Manager (Facebook and Instagram Ads).
• Experience with TikTok Pixel, Meta Pixel, Google Tag Manager, and Google Analytics.
• Ability to analyze campaign data and make data-driven decisions.
• Strong understanding of conversion optimization and customer acquisition strategies.
• Excellent communication and reporting skills.
• Highly organized and able to manage multiple campaigns simultaneously.