Digital Marketing Specialist
Job summary
We are seeking a creative and results-driven Digital Marketing Specialist to manage and execute digital marketing activities
Job descriptions & requirements
Responsibilities:
- Develop and implement social media marketing strategies to promote the company’s products and services.
- Plan, manage, and monitor paid digital advertising campaigns.
- Analyse campaign performance and prepare reports with recommendations for improvement.
- Implement SEO strategies to improve online visibility.
- Create and coordinate engaging content for digital platforms.
- Manage email marketing activities and campaigns.
- Monitor digital marketing trends and identify opportunities to improve online engagement.
- Track marketing performance using relevant analytics tools.
Requirements:
- Bachelor’s degree or relevant certification in Marketing, Communication, or a related field.
- Minimum of 2 years of experience in digital marketing.
- Strong knowledge of social media marketing and digital advertising.
- Experience managing paid campaigns and analysing campaign performance.
- Good understanding of SEO, content marketing, email marketing, and analytics.
- Proficiency with tools such as Google Analytics, Meta Ads Manager, Google Ads, Canva, or similar platforms.
- Excellent written and verbal communication skills.
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