Digital Marketing Specialist

Responsibilities:

• Develop and execute platform-specific social media strategies across all Raphael Group brands, aligned with business goals and active projects.
  
• Plan, create, and publish high-quality content (posts, reels, videos, stories, graphics) tailored to each platform and audience.
  
• Drive location-based promotion of active projects, creating targeted campaigns that highlight specific sites, events, and operational areas to generate relevant engagement and conversions.
  
• Collaborate with marketing, sales, content, design, and project teams to ensure campaigns reflect real-time activities, timelines, and deliverables.
  
• Translate on-ground project activities into compelling digital storytelling and campaign content.
  
• Attend occasional on-site engagements within Lagos Mainland to capture real-time content and support live campaign execution.
  
• Manage content calendars across multiple brands, ensuring consistency in messaging, timing, and campaign alignment.
  
• Maintain a consistent brand voice, tone, and visual identity across all platforms.
  
• Manage community engagement by responding to comments, messages, and inquiries promptly and professionally.
  
• Monitor trends, competitor activity, and audience behavior to refine content and campaign strategies.
  
• Track, analyze, and report on performance metrics including engagement, reach, conversions, and ROI, with clear actionable insights.
  
• Continuously optimize campaigns using data insights, testing, and audience segmentation.
  
• Plan, execute, and manage paid social media campaigns, including location-based targeting, budgeting, and performance tracking.
  
• Ensure efficient use of advertising budgets while maximizing performance and return on investment.
  
• Ensure all content and campaigns comply with copyright, privacy, and platform policies while managing multiple brands without compromising quality.

Requirements:

• Minimum of 2+ years of experience managing multiple brands or working across diverse industries.
  
• Proven experience as a Social Media Manager or Digital Marketing Specialist.
  
• Strong portfolio showcasing content creation, campaign execution, and measurable growth.
  
• Solid understanding of digital marketing principles, including SEO and SEM (preferred).
  
• Proficiency across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Twitter/X.
  
• Hands-on experience with tools such as Meta Business Suite, Google Analytics, Hootsuite, or Buffer.
  
• Strong design sense with working knowledge of tools like Canva, Photoshop, CapCut, or Adobe Suite.
  
• Excellent writing, editing, and communication skills.
  
• Data-driven mindset with the ability to interpret and act on performance insights.
  
• Highly organized with strong attention to detail.
  
• Ability to manage multiple priorities and deliver consistently.
  
• Self-starter with the ability to execute campaigns independently.
  
• Flexible and adaptable to changing trends and business needs.
  
• Must be based in Lagos and available for occasional on-site work within Lagos Mainland.
  
• Minimum internet speed of 50 Mbps for efficient remote work.
  
• Backup internet and power supply (Required)
  
• Degree in Marketing, Communications, Media, or related field (preferred).

Location: Lagos