Digital Marketing Specialist

Responsibilities:

• Develop and execute digital marketing strategies across web, social media, and email channels
• Create and manage content (articles, insights, case studies) to support thought leadership and lead generation
• Manage and optimize the company website for SEO, user experience, and conversions
• Plan and run campaigns to drive brand visibility and pipeline growth
• Track and analyze performance metrics, optimizing campaigns based on data insights
• Support consultants with LinkedIn strategy and social selling initiatives
• Develop marketing and sales enablement materials (presentations, profiles, proposals)
• Ensure consistency of brand messaging across all platforms and materials
• Support employer branding and internal communication initiatives

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Relevant certifications in Digital Marketing or SEO/SEM are an advantage
• Minimum 2 years’ experience in digital marketing, branding, or communications
• Experience in B2B or professional services marketing is preferred
• Proven ability to execute content strategies and digital campaigns
• Hands-on experience with LinkedIn marketing, social selling, and analytics tools
• Ability to work with cross-functional teams and manage external vendors
• Content creation and storytelling
• SEO and digital campaign execution
• Data analysis and performance tracking
• Communication and stakeholder management

Remuneration: NGN 250,000