Digital Marketing Specialist
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Immediate Start
Job summary
We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimise digital marketing campaigns in all our social media platforms, Mobile apps and other in-house products. The ideal candidate will grow our online presence, drive app downloads, increase user engagement, and support revenue growth through strategic
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
No Experience/Less than 1 year
Working Hours:
Full Time
Job descriptions & requirements
Responsibilities:
- Plan and execute digital marketing campaigns across Instagram, Facebook, TikTok, X (Twitter), YouTube, and Google Ads
- Promote mobile apps and web platforms with a focus on downloads, sign-ups, and retention
- Manage paid advertising campaigns (Meta Ads, Google Ads, YouTube Ads)
- Create and manage content calendars aligned with product launches and campaigns
- Analyse performance using insights and analytics tools; optimise campaigns based on data
- Work closely with the product and design teams to ensure brand consistency
- Support influencer marketing, community growth, and referral campaigns
- Monitor trends and recommend growth strategies for Nigerian and global markets\
Requirements:
- Proven experience in digital marketing, preferably in tech, apps, or SaaS
- Strong understanding of social media marketing, paid ads, and content strategy
- Experience with Meta Ads Manager, Google Ads, and analytics tools
- Ability to work independently and deliver measurable results
- Strong communication and reporting skills
- Experience in marketing mobile apps is a strong advantage
- Social Media Marketing
- App Promotion & Growth
- Paid Advertising (Meta & Google)
- Content Strategy & Campaign Planning
- Analytics & Performance Reporting
- Community & Brand Growth
What We Offer
- Opportunity to work on impact-driven tech products
- Flexible work structure (remote-friendly)
- Competitive pay (based on experience)
- Growth opportunity within a fast-scaling tech company
Social Media Management
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