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Digital Marketing Specialist

Life Solution Nigeria Limited

Marketing & Communications

Healthcare NGN 150,000 - 250,000 Plus Commission
New
2 weeks ago

Job Summary

Develop digital marketing campaigns, monitor performance, engage with online community.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 2 years

Job Description/Requirements

Responsibilities:

  • Developing and implementing digital marketing strategies: Creating comprehensive digital marketing plans aligned with business goals and target audience demographics
  • Content creation and management: Generating engaging and relevant content for various digital platforms, including websites, social media, email campaigns, and blogs.
  • Search engine optimization (SEO): Optimizing website content and structure to improve organic search rankings and increase visibility on search engine results pages (SERPs).
  • Paid advertising campaigns: Planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
  • Social media management: Managing social media profiles and accounts, including content scheduling, community engagement, and performance tracking.
  • Email marketing: Designing and executing email marketing campaigns, including segmentation, automation, A/B testing, and performance analysis.
  • Analytics and reporting: Monitoring key performance indicators (KPIs), analyzing campaign data, and generating regular reports to track progress, identify trends, and optimize strategies.
  • Website management: Overseeing website maintenance, updates, and improvements to ensure user experience (UX) and conversion rate optimization (CRO).
  • Market research and competitive analysis: Conducting market research, audience analysis, and competitor benchmarking to identify opportunities and inform digital marketing strategies.
  • Collaboration and coordination: Working closely with cross-functional teams, including marketing, sales, product development, and external agencies, to align digital marketing efforts with broader business objective


Requirements:

  • Bachelor's degree in Marketing or related field preferred.
  • Minimum of 2 years of working experience as digital marketer
  • Excellent verbal and written communication skills
  • Very good interpersonal skills

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