Digital Marketing Specialist
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Job summary
The Digital Marketing Specialist will be responsible for developing, executing, and optimising Ascend Business School’s online presence. The successful candidate will manage multi-channel campaigns aimed at increasing brand visibility.
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 9 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
- Develop and implement digital marketing strategies across SEO, SEM, social media, and email marketing.
- Create engaging content, including blogs, videos, infographics, and student success stories.
- Manage social media platforms, including LinkedIn, Instagram, Facebook, and X/Twitter.
- Monitor KPIs, including conversion rates, CPC, and ROI, using Google Analytics and CRM tools.
- Design automated email campaigns to nurture prospects from enquiry to application.
- Manage Google Ads, LinkedIn Ads, and social media advertising campaigns.
Requirements:
- Minimum of BSC
- 2 years of previous experience in a similar role.
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