Digital Marketing Manager

Company Description

AfriProEdu is an EdTech platform dedicated to empowering African students with opportunities to study abroad through tailored educational consulting services. The organization strives to bridge the gap between students and global academic institutions. By offering personalized guidance and innovative tools, AfriProEdu creates pathways to quality education and international growth. The company is committed to fostering educational success and unlocking the potential of African learners.

Role Description

This is a full-time hybrid role for a Digital Marketing Manager based in Lagos, Nigeria, with flexibility for some remote work. The Digital Marketing Manager will be responsible for creating and executing marketing strategies, managing social media platforms, driving lead generation, analyzing web traffic, and optimizing digital campaigns. The position requires collaboration with different teams to ensure alignment with organizational goals and the ability to engage effectively with the target audience.

Qualifications

• Proficiency in Digital Marketing and Marketing strategies
• Expertise in Social Media Marketing, including content creation and audience engagement strategies
• Knowledge and experience in Lead Generation and driving customer acquisition
• Strong analytical skills in Web Analytics to measure campaign performance and make data-driven decisions
• Excellent communication and strategic thinking abilities
• Experience in EdTech or education-focused industries is a plus
• Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field

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