Responsibilities:

Strategic Foundation & Planning:

Comprehensive Digital Marketing Strategy Development and GTM Strategy. Creating and executing marketing strategies for events the company has
Market Analysis: In-depth analysis of competitors, target audience, and industry trends. Help uncover 2 new target audiences per month (TA could apply to specific Company products or Company services).
Channel Strategy: Identifying and prioritizing the most effective digital channels for specific campaigns (SEO, social media, email, paid advertising, etc.). Per project, help to identify 3 top channels to use and set them up for lead generation.
Content Strategy: Planning content themes, formats, and distribution to attract and engage the target audience. Also create a landing page per product or service, especially around ongoing campaigns.
Customer Journey Mapping: Visualizing the customer's interaction with the brand to optimize touchpoints. Help map out 1 customer journey (per product) per month and create the resources needed (landing page, email automation) to optimise the customer journey.

Keyword Research & SEO Strategy:

Comprehensive Keyword Research: Identifying relevant keywords across all customer journey stages. Discover 2 short-tail keywords and 1 long-tail keyword to optimize for monthly.
On-Page SEO Optimization: Optimizing website content, meta tags, and structure for target keywords. On a monthly basis, optimize about 5 company pages focusing first on page importance and the services in high demand.
Technical SEO Audit & Implementation: Addressing website speed, mobile friendliness, crawlability, and schema markup. Setup and monitor website analytics weekly to ensure compliance with new Google algorithm updates.
Off-Page SEO & Link Building: Developing a strategy to acquire high-quality backlinks and improve domain authority. Secure one quality link per month and five off-page SEO for DA
Local SEO Optimization: where applicable, optimizing for local search queries and Google My Business. Optimize with geolocation on a monthly basis 5 images to be used on the GMB page.3.

Website Management & Optimization:

Continuous Website Management & Optimization:
Content Updates & Maintenance: Regularly updating website content, images, and plugins.
Performance Monitoring & Optimization: Tracking website speed, uptime, and user experience.
Security Updates & Maintenance: Ensuring website security and protecting against vulnerabilities.
User Experience (UX) Analysis & Improvement: Conducting user testing and analyzing website analytics to enhance user experience.
Conversion Rate Optimization (CRO): Implementing A/B testing and other CRO techniques to increase website conversions.

Campaign Execution & Lead Generation:

Monthly Awareness & Lead Generation Campaigns:
Campaign Planning & Development: Defining campaign objectives, target audience, messaging, and creative assets (landing page creation, automation etc).
Multi-Channel Campaign Execution: Utilizing a mix of channels (social media, email, paid advertising, content marketing) to reach the target audience.
Campaign Performance Monitoring & Optimization: Tracking key metrics (reach, engagement, leads, conversions) and optimizing campaigns for maximum ROI.
A/B Testing: test different copy, creatives and landing pages to optimize campaign performance.

Lead Nurturing & Marketing Automation:

Lead Segmentation: Segmenting leads based on demographics, behavior, and interests.
Automated Email Marketing: Developing automated email sequences to nurture leads and guide them through the sales funnel.
Content Personalization: Delivering personalized content based on lead behavior and interests.
CRM Integration: Integrating marketing automation with CRM to track lead activity and sales progress.

Cold Emailing & Outbound Lead Generation:

Refining Cold emailing of prospective clients
Targeted Prospect List Building: Identifying and building lists of qualified prospects.
Personalized Email Outreach: Crafting compelling and personalized email messages.
Email Deliverability Optimization: Ensuring emails reach the inbox and avoid spam filters.
A/B Testing Email Campaigns: Testing different email subject lines, content, and calls to action.
Tracking and reporting on email campaign performance.

Reporting & Analysis:

Monthly Performance Reports & Analysis:
Comprehensive Performance Reporting: Providing detailed reports on key metrics across all digital channels.
Actionable Recommendations: Providing clear and actionable recommendations based on data analysis.
Regular Strategy Review: Monthly meetings to review performance, discuss insights, and adjust the strategy as needed.

Requirements:

Digital Marketing Manager

Stretch-it Concepts Limited