Digital Marketing & Growth Specialist – Zoho One & Business Automation Solutions

Department: Sales
Location: Island, Lagos (Hybrid / Onsite)
Employment Type: Full-Time
Experience Level: 5 – 7 Years
Reporting Line: Head of Sales / Country Manager
Salary: ₦800,000 (Net) + Performance-Based Bonuses
Role Summary
We are seeking a highly driven and results-oriented Digital Marketing & Growth Specialist with proven experience selling Zoho products to lead awareness, demand generation, and revenue growth for Zoho One and Zoho enterprise software solutions across Nigeria and Africa.
The role is focused on positioning the organization as a trusted Zoho One implementation and business automation partner, supporting SMEs, enterprises, and government institutions in digitizing operations across CRM, finance, HR, operations, analytics, and workflow automation.
This is a revenue-linked growth role, ideal for a B2B SaaS marketing professional who has direct experience marketing and selling Zoho solutions and understands lead-to-sales conversion within enterprise and mid-market environments.
Key Responsibilities
Demand Generation & Lead Growth

• Plan, execute, and optimize integrated digital marketing campaigns promoting Zoho One and individual Zoho applications.
• Build and manage high-conversion marketing funnels, including landing pages, lead magnets, email campaigns, and marketing automation workflows.
• Generate consistent inbound and outbound-qualified leads via Google Ads, LinkedIn Ads, SEO, webinars, demos, and content marketing.
• Support pipeline growth by aligning marketing initiatives directly with Zoho product sales targets.
  

Brand Development & Market Positioning

• Position the organization as a leading Zoho One implementation and business automation solutions provider.
• Develop Zoho-focused case studies, demos, explainer content, solution briefs, and customer success stories.
• Manage LinkedIn and other professional social platforms to drive B2B engagement and Zoho solution awareness.
  

Performance Marketing & Analytics

• Track, analyze, and report on campaign ROI, lead quality, customer acquisition cost (CAC), and conversion rates.
• Use Zoho Analytics and related tools to evaluate performance and optimize campaigns continuously.
  

Sales Enablement & CRM Management

• Qualify marketing leads and convert them into sales-ready Zoho opportunities.
• Maintain accurate marketing and sales pipelines within Zoho CRM.
• Work closely with the sales team to support product demos, proposals, and deal closures.
  

Required Qualifications & Skills (Must-Have)

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• 5 – 7 years of experience in B2B digital marketing, SaaS marketing, or IT services.
• Demonstrated experience selling Zoho products, including Zoho One and/or core Zoho applications (CRM, Books, People, Desk, Analytics, Creator, Projects, etc.) — mandatory.
• Proven ability to generate qualified leads that convert into closed revenue.
• Hands-on experience with:
  • Google Ads and LinkedIn Ads
  • Marketing automation, email funnels, and lead nurturing
  • Content marketing and SEO
  • Zoho CRM and Zoho marketing tools
    
• Strong understanding of enterprise and SME sales cycles for SaaS products.
• Excellent analytical, communication, and stakeholder management skills.
• Ability to operate in a target-driven, revenue-focused environment.
  

Compensation & Benefits

• Net monthly salary of ₦800,000.
• Performance-based bonuses and commissions tied to Zoho deal conversions.
• Health Maintenance Organization (HMO) coverage.
• Pension contributions in line with statutory requirements.
• Leave allowance.
• Ongoing training and advanced certification within the Zoho ecosystem.
  

Key Performance Indicators (KPIs)

• Number of Zoho-qualified leads generated monthly.
• Lead-to-deal conversion rate for Zoho products.
• Marketing-influenced revenue from Zoho sales.
• Cost per acquisition (CPA).
• Zoho sales pipeline growth and velocity.
  

Career Growth & Opportunity

• Work on enterprise-level Zoho digital transformation projects.
• Direct impact on organizational revenue and market expansion.
• Clear career progression into Head of Growth / Marketing Leadership roles.
  

Candidate Value Proposition
High performers will earn significantly above base salary through commissions and performance bonuses.
How to Apply
Interested and qualified candidates should send their CV and a brief cover note to:
hiring@mysigma.io
Subject Line:
Digital Marketing & Growth Specialist – Zoho One
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