Digital Marketing Executive

WE’RE HIRING

Digital Marketing Executive

Location: Lagos, Nigeria

Application Deadline: June 30th, 2026

About Us

GCS Education is one of Nigeria’s fastest-growing international education consulting firms. With an expanding footprint across Lagos, Abuja, and Akure, we help students seamlessly navigate international admissions, secure accommodations, and access expert visa counseling through our trusted network of global university partners.

About the Role

The Digital Marketing Executive will lead the planning, development, and execution of data-driven digital marketing strategies aimed at driving brand awareness, audience engagement, and high conversion lead generation. This role requires a creative, self motivated storyteller who can bridge the gap between creative content and performance analytics to position GCS as a premier education consultancy.

Key Responsibilities

• Strategy & Campaign Management: Develop, implement, and manage the organization's digital marketing strategy to drive high quality student leads, web traffic, and brand visibility.
• Social Media Management: Design, build, and maintain a vibrant, professional brand presence across all core platforms (Instagram, LinkedIn, Facebook, and TikTok).
• SEO & Content Optimization: Conduct regular keyword research, monitor organic SEO performance, and optimize website content to increase search engine rankings.
• Content Creation: Write and publish compelling, authoritative blog content, articles, and success stories that engage prospecting students and parents.
• Email & Database Marketing: Manage client databases to run end-to-end lead nurturing campaigns, newsletters, and automated bulk messaging systems.
• Analytics & Performance Tracking: Monitor, analyze, and present weekly/monthly reports on campaign ROI, website traffic, and audience engagement metrics.
• Budget Management: Develop and track digital marketing budgets to maximize cost-per-lead efficiency.

Requirements & Qualifications

Education: Bachelor’s degree in Marketing, Mass Communication, International Relations, or a related field.

Experience: 2–5 years of verifiable experience in digital marketing (experience within the international education or travel consultancy sector is an added advantage).

Technical Proficiency: Hands-on mastery of SEO tools, Google Analytics, Meta Business Suite, and CRM/Email marketing platforms (e.g., Mailchimp, HubSpot).

Core Skills: Exceptional copywriting, public communication, and digital storytelling capabilities with a sharp eye for visual aesthetics.

What We Offer

Net Salary (₦250,000-400,000).

Opportunity to grow rapidly within a highly impactful, fast-scaled multinational framework.

<