Digital Marketing and Social Media Officer

Responsibilities:

• Regularly update the company website with apartment availability, prices, amenities, pictures and other relevant information.
• Manage online bookings, enquiries, availability and pricing updates.
• Manage Paystack payments and ensure booking/payment information is properly tracked.
• Manage all company social media platforms and maintain a consistent, engaging online presence.
• Develop and execute digital marketing campaigns to increase visibility, enquiries, occupancy and bookings.
• Create promotional flyers, adverts, social media creatives, videos and other marketing materials.
• Develop new ideas and initiatives to continuously promote the apartments and attract customers.
• Monitor competitors, trends and digital platforms for new marketing opportunities.
• Ensure all information across the website and digital platforms is accurate, current and consistent.

Requirements:

• 2–3 years' relevant experience, preferably directly within shortlets, serviced apartments, hotels, hospitality or property management.
• Proven track record in digital marketing, property promotion or online accommodation management.
• IT savvy and comfortable managing websites, online platforms and digital tools.
• Strong design, content creation and copywriting skills.
• Creative, proactive and commercially minded, with a focus on generating actual enquiries and bookings.
• Honest, trustworthy and highly accountable, particularly when handling bookings and payments.
• Able to work independently with minimal supervision.
• Strong communication, organisational and problem-solving skills.

Design, Content & Technical Skills:

The candidate should be able to independently handle basic-to-intermediate creative design and digital content production, including:

• Graphic design using tools such as Canva, Adobe Photoshop, Illustrator or similar platforms.
• Creating professional flyers, banners, social media posts, promotional materials and digital adverts.
• Basic video editing and content creation for Instagram, TikTok, Facebook and other platforms.
• Good photography/video content sense, particularly for showcasing luxury apartments and amenities.
• Strong copywriting and content-writing skills for adverts, captions, website content and promotional campaigns.
• Ability to use Meta Business Suite, Instagram, Facebook and other social media management tools.
• Ability to independently update and manage website content, including text, images, prices, availability and basic website elements.
• Good understanding of digital marketing, SEO/content optimisation and online customer engagement.
• Ability to work with Paystack and other relevant digital/online platforms.
• Strong general computer skills and ability to quickly learn new digital tools and platforms.