Digital Marketing & AI Automation Specialist (Hybrid)

Responsibilities:

• Plan, launch, and optimize digital ad campaigns across Facebook, Instagram, Google Ads, and TikTok.
• Track performance metrics, analyze data, and prepare reports with actionable insights.
• Manage marketing funnels, retargeting campaigns, and conversion optimization.
• Utilize AI tools such as Retell AI (voice agents) to enhance customer engagement.
• Build and manage automation workflows using n8n or similar platforms.
• Collaborate with leadership to align marketing strategy with business objectives.
• Research and recommend emerging tools, trends, and strategies in digital marketing and AI.
• Assist with content strategy (ads copy, landing pages, and email campaigns).

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven hands-on experience in digital marketing, with measurable success in paid campaigns.
• Strong knowledge of Facebook Ads Manager, Google Ads, and TikTok Ads.
• Experience with AI platforms such as Retell AI (or similar).
• Practical knowledge of automation tools like n8n, Zapier, or Make (Integromat).
• Analytical skills to interpret data, track KPIs, and optimize campaigns.
• Creative mindset with the ability to write compelling ad copy and adapt visuals.
• Must be based in Lagos, Nigeria, with flexibility to work in a hybrid setup.
• Strong technical and analytical mindset.
• Proficiency in managing ad budgets and ROI optimization.
• Comfort with AI and workflow automation.
• Ability to work independently and collaboratively.
• Excellent written and verbal communication skills.

Benefits:

• Competitive salary and benefits.
• Hybrid work flexibility.
• Opportunity to work with AI-driven marketing and automation.
• Exposure to innovative business and growth strategies.
• Career growth in a fast-moving, entrepreneurial environment.