Digital Marketer

Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with company objectives.
• Manage and optimize the company’s online presence, including website, social media platforms, and email campaigns.
• Plan and run paid advertising campaigns (e.g., Google Ads, social media ads) to drive traffic and conversions.
• Create engaging content (text, graphics, and videos) tailored to target audiences.
• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, Meta Insights).
• Conduct market research and competitor analysis to identify trends and opportunities.
• Implement SEO and SEM strategies to improve search engine rankings and visibility.
• Collaborate with internal teams (sales, design, and communications) to ensure cohesive marketing efforts.
• Manage the company’s email marketing campaigns, including segmentation and automation.
• Maintain brand consistency across all digital channels.
• Stay updated on emerging digital marketing trends, tools, and best practices.

Requirements:

• Minimum of Diploma in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing or a similar role.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Strong understanding of SEO, SEM, content marketing, and email marketing.
• Experience with content creation tools (e.g., Canva, Adobe Creative Suite) is an added advantage.
• Basic knowledge of HTML/CSS and website management (e.g., WordPress) is a plus.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent written and verbal communication skills.
• Creativity and innovation in campaign development.
• Ability to manage multiple projects and meet deadlines.
• Strong attention to detail and organizational skills.
• Team player with the ability to work independently when required.