Digital Marketer
Job summary
The Digital Marketer is responsible for creating, implementing, and managing online marketing campaigns to drive brand awareness, generate leads, and increase sales. The role involves content creation, social media management, SEO, and performance analysis.
Job descriptions & requirements
Responsibilities:
- Develop and execute digital marketing strategies across platforms.
- Manage social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.).
- Create engaging content, including graphics, videos, and blog posts.
- Run and optimize paid advertising campaigns (Google Ads, Meta Ads).
- Monitor website traffic and SEO performance.
- Analyze campaign results and prepare performance reports/.
- Engage with online audiences and manage brand reputation.
- Conduct market research and competitor analysis.
- Collaborate with sales and design teams to achieve marketing goals.
Requirements:
- Bachelor’s Degree/HND in Marketing, Mass Communication, or related field.
- 2–4 years of experience in digital marketing.
- Knowledge of SEO, SEM, and social media marketing.
- Experience with Google Analytics, Meta Business Suite, or similar tools.
- Basic graphic design skills (Canva, Adobe Suite) are an advantage.
- Strong writing, communication, and creative skills.
- Ability to work independently and meet targets.
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