Digital Marketer

Responsibilities:

• Develop, implement, and manage digital marketing campaigns across digital channels, including SEO, SEM, social media, email, and display advertising.
• Plan and execute content calendars for key social media platforms, including Instagram, TikTok, and YouTube Shorts, encompassing feed posts, reels, stories, and carousels.
• Set up and manage Meta Ads (Facebook, Instagram), Google Ads, and advanced retargeting campaigns to optimize ad spend and performance.
• Build and automate effective email marketing campaigns (newsletters, promotions, product education) using platforms like Klaviyo, Mailchimp, or similar tools.
• Implement and continuously optimize SEO best practices to improve organic search rankings and drive web traffic.
• Track, analyze, and report on website traffic, engagement, conversion rates, and overall digital campaign performance using analytics tools.
• Identify new digital marketing trends and technologies, evaluating their potential for integration into current strategies.
• Collaborate with the internal stakeholders to ensure consistent brand messaging and visual identity across all digital platforms.
• Manage digital marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
• Conduct competitive analysis to identify market opportunities and inform digital strategy adjustments.
• Other responsibilities as assigned by management.

Requirements:

• Bachelor's degree in Mass Communication, Marketing, or a related field.
• Digital Marketing certification is a plus.
• 2–3 years experience in marketing, branding, or content creation, ideally in the tech industry.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong communication and interpersonal skills.
• High attention to detail, ensuring all tasks are completed to deadlines and with precision.
• Ability to think out of the box.
• Strategic marketing mindset with hands-on execution experience.
• Ability to work independently and prioritize tasks.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, CRM tools, email marketing platforms).
• Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Comprehensive knowledge of digital marketing strategies and execution.
• Proven track record in driving digital growth and ROI.

Renumeration: NGN 250,000

Location: Yaba, Lagos.

Work Hours: 9 am - 5 am; Monday - Friday