Digital Marketer / Social Media Manager

Responsibilities:

• Develop and execute digital marketing strategies tailored to each startup’s audience and stage.
• Plan, create, and schedule high-quality content for platforms such as Instagram, TikTok, LinkedIn, Twitter/X, and Facebook.
• Manage and grow online communities (Slack, Telegram, WhatsApp, Discord), ensuring consistent engagement.
• Optimize content for reach, engagement, and conversion using analytics and insights.
• Run paid ads (Meta, TikTok, Google) when needed, including setup, targeting, optimization, and reporting.
• Coordinate closely with product, design, and growth teams to ensure consistent brand messaging.
• Conduct market research and competitor analysis to inform content strategy.
• Create social media calendars, engagement plans, and campaign briefs.
• Monitor channel performance and generate weekly or monthly reports with recommendations.
• Support product launches through organic social, influencer outreach, landing page optimization, and email marketing.

Requirements:

• 1–2+ years in digital marketing, social media management, or content strategy for brands or early-stage products.
• Strong knowledge of social media strategy, digital marketing fundamentals, audience segmentation, branding, and analytics.
• Skilled in content creation (copy, visuals, short-form videos) and storytelling for different platforms.
• Experience managing multi-platform social accounts and building online communities.
• Familiarity with content scheduling tools (Buffer, Hootsuite, Later, Notion).
• Working knowledge of paid ads, targeting, funnel creation, and performance metrics (optional but a strong plus).
• Ability to interpret analytics (Instagram Insights, TikTok Analytics, Google Analytics, Meta Ads Manager) and use data to guide decisions.
• Demonstrates creativity, consistency, time management, attention to detail, and adaptability.
• Strong communication skills and ability to collaborate in remote, cross-functional teams.

Note: This is a freelance, contract - based role.