Digital Marketer

Gemstone Microfinance

Job Summary

Gemstone Microfinance is a non-bank agricultural microfinance cooperative society. It is a registered national member of the Association of Non-Bank Microfinance Institutions of Nigeria (AMFIN). The society is also registered and regulated in every state where it currently operates. In its two years of operation, Gemstone Microfinance has provided over N2 Billion in credits to its members in the agricultural business sector across its thirty-three (33) branches in twenty-one (21) states and the Federal Capital Territory. The society’s main focus has been the development of crop and livestock production, logistics, food processing, and retail subsectors.

  • Minimum Qualification: HND
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spending and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimizes user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements:

  • B.Sc / HND qualification in Marketing or a related field with 2-5 years experience.
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Important Safety Tips

1. Do not make any payment without confirming with the Jobberman Customer Support Team. 2. If you think this advert is not genuine, please report it via the Report Job link below.

Share Job Post

Stay Updated Join our newsletter and get the latest job listings and career insights delivered straight to your inbox.

Log In to apply now

Activate Notifications Stay productive - get the latest updates on Jobs & News
Activate
Deactivate Notifications Stop receiving the latest updates on Jobs & News
Deactivate
Gemstone Microfinance
Rest of Nigeria (Kaduna)
| Full Time |
Confidential
1mo
Gemstone Microfinance
Rest of Nigeria (Kaduna)
| Full Time |
Confidential
1mo
Gemstone Microfinance
Rest of Nigeria (Kaduna)
| Full Time |
Confidential
2w
Gemstone Microfinance
Rest of Nigeria (Kaduna)
| Full Time |
Confidential
2w