Digital Marketer

Responsibilities:

• Plan and execute digital marketing campaigns across various channels (social media, email, search engines, and websites).
• Manage and optimize social media accounts and online presence.
• Create engaging content such as posts, blogs, graphics, and videos.
• Run paid advertising campaigns (e.g., Google Ads, social media ads).
• Monitor and analyze campaign performance using analytics tools.
• Conduct keyword research and implement SEO strategies to improve search rankings.
• Manage email marketing campaigns and customer engagement.
• Collaborate with designers, content creators, and other teams.
• Stay updated on digital marketing trends, tools, and best practices.
• Generate reports and insights to improve campaign performance.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (optional for some roles with strong experience).
• Proven experience in digital marketing or related roles.
• Hands-on experience with digital tools and platforms.
• Strong understanding of digital marketing channels and strategies.
• Content creation and copywriting skills.
• Knowledge of SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
• Data analysis and interpretation skills (e.g., using Google Analytics).
• Attention to detail.
• Time management and the ability to meet deadlines.
• Familiarity with tools such as Google Analytics, Google Ads, and social media platforms.
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Photoshop).
• Email marketing tools (e.g., Mailchimp).
• Basic HTML/CSS knowledge is an advantage.
• Ability to work independently and in a team.
• Adaptability to fast-changing digital trends.
• Strong communication and interpersonal skills.