Digital Marketer
Job summary
The digital marketer is responsible for planning, executing, and optimising the organisation’s digital marketing activities to increase brand awareness, drive online traffic, generate leads, and support business growth. The role involves managing digital channels, creating performance-driven campaigns, and analysing data to improve marketing effect.
Job descriptions & requirements
Responsibilities:
- Develop and implement digital marketing strategies across online channels, including social media, email, websites, and search platforms.
- Create, schedule, and manage digital content such as posts, ads, newsletters, and promotional materials.
- Manage social media accounts and engage with online audiences to build brand presence.
- Plan and execute paid advertising campaigns (Google Ads, social media ads) within approved budgets.
- Monitor, analyse, and report on campaign performance using analytics tools.
- Optimise website content and campaigns for search engines (SEO/SEM).
- Collaborate with internal teams to align digital marketing activities with business goals.
- Stay updated on digital marketing trends, tools, and best practices.
- Ensure brand consistency across all digital platforms.
- Comply with company policies and marketing guidelines.
Requirements:
- A minimum of a degree in a related field.
- A minimum of 2 years of experience in the role.
- Good communication skills.
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