Digital Marketer
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Job summary
TSES Ltd is seeking a results-driven Digital Marketer to drive awareness, customer acquisition, product adoption and revenue growth for our software products. The ideal candidate understands digital marketing, tech products, user behaviour, market trends and campaign performance, and can handle marketing administration and record keeping.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
4 years
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Responsibilities:
- Plan and manage product launches and digital campaigns.
- Develop and execute marketing strategies for software products.
- Create clear product messaging from technical features.
- Drive lead generation, user acquisition, and conversions.
- Conduct market, customer, and competitor research.
- Create content for landing pages, emails, and social media.
- Track campaign performance and key marketing metrics.
- Optimize campaigns based on data and user behaviour.
- Support product adoption, engagement, and revenue growth.
- Maintain the marketing calendar, campaign schedules, and project timelines.
- Coordinate with vendors, designers, and media partners, and track marketing budgets and invoices.
- Prepare marketing collateral, proposals, and presentations for sales and management.
- Keep organised records of leads, contacts, and brand assets, and prepare regular marketing reports.
Requirements:
- Minimum of 4 years of experience
- Minimum of a BSc.
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