Digital Marketer

Responsibilities:

• Manage and maintain the Company’s social media and digital platforms.
• Create, capture, adapt, and publish engaging, platform-specific content.
• Develop content for Reels, TikTok, YouTube Shorts, educational content, product features, treatment content, and brand campaigns.
• Plan and execute the approved content calendar consistently.
• Support marketing campaigns, promotions, product launches, seasonal campaigns, and special events.
• Monitor digital trends, audience engagement, reach, impressions, views, and follower growth.
• Track content and campaign performance and provide actionable insights and recommendations.
• Support the generation of qualified enquiries, treatment bookings, product enquiries, and client conversions.
• Maintain an organised content bank and digital asset library.
• Ensure all content aligns with Flawless brand standards and follows the required approval process.
• Ensure strict compliance with client consent, privacy, confidentiality, and content governance requirements.
• Collaborate with the Marketing, Clinical, Administrative, and Management teams to execute digital initiatives effectively.

Requirements:

• Proven experience in digital marketing, social media management, or a related role.
• Strong content creation, copywriting, and communication skills.
• Good understanding of major social media and digital platforms.
• Ability to create engaging short-form video and platform-specific content.
• Understanding of digital analytics, audience behaviour, and performance reporting.
• Creative, organised, detail-oriented, and results-driven.
• Ability to work independently, collaborate effectively, and meet deadlines.
• Experience within the aesthetics, beauty, healthcare, lifestyle, or luxury industry is an advantage.