Digital Marketer

Responsibilities:

Digital Marketing Strategy:

• Develop and implement digital marketing strategies to promote the company’s HR and consulting services.
• Plan and execute online campaigns to generate leads and increase conversions.
• Optimize digital channels to improve visibility, engagement, and ROI.

Social Media Management:

• Manage and grow the company’s social media platforms (LinkedIn, Instagram, Facebook, X, etc.).
• Create and schedule engaging posts, campaigns, and promotional content.
• Monitor audience engagement and respond to inquiries professionally.

Content Creation & Branding:

• Create compelling marketing content, including graphics, captions, blog posts, newsletters, and promotional materials.
• Ensure consistent brand messaging across all digital platforms.
• Support brand awareness and online reputation management initiatives.

Email & Performance Marketing:

• Develop and manage email marketing campaigns.
• Run paid advertising campaigns on Google, Meta, LinkedIn, and other platforms.
• Track campaign performance using analytics tools and generate performance reports.

Lead Generation & Conversion:

• Generate quality leads through digital campaigns and online engagement.
• Support the business development team in nurturing and converting prospects.
• Improve customer acquisition strategies through data-driven insights.

Website & SEO Management:

• Assist in managing and updating the company website.
• Optimize website content for SEO and improve search rankings.
• Monitor website traffic and user behavior to improve performance.

Market Research & Analytics:

• Conduct market research to identify trends, competitor activities, and customer behavior.
• Analyze campaign data and provide recommendations for improvement.
• Stay updated on emerging digital marketing trends and tools.

Collaboration:

• Work closely with HR consultants and internal teams to align marketing activities with business goals.
• Support promotional events, webinars, and online campaigns.

Requirements:

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.
• Proven experience in digital marketing, social media management, or online brand promotion.
• Experience in marketing HR services, consulting services, or tech-related services is an added advantage.

Application Closing Date: One Month