Digital Marketer

Responsibilities:

• Develop and execute comprehensive social media strategies aligned with company objectives.
• Manage the company’s social media accounts across Instagram, Facebook, TikTok, LinkedIn, X, and other relevant platforms.
• Create and manage engaging content, including posts, reels, stories, videos, and campaigns.
• Develop and maintain a structured social media content calendar.
• Monitor trends, conversations, and emerging opportunities to improve brand visibility and engagement.
• Manage online communities by responding to comments, messages, and customer enquiries professionally.
• Plan and manage paid social media campaigns to increase reach, engagement, leads, and conversions.
• Track social media performance using analytics tools and prepare regular performance reports.
• Work closely with graphic designers, videographers, content creators, and marketing teams.
• Maintain consistent brand voice, messaging, and visual identity across all platforms.
• Research competitors and identify strategies to improve the company’s digital positioning.

Requirements:

• HND in Marketing, Mass Communication, Public Relations, Communications, or a related field.
• Minimum of 3 years’ experience as a Social Media Manager or in a similar digital marketing role.
• Proven experience managing social media platforms for a business or established brand.
• Strong knowledge of Instagram, Facebook, TikTok, LinkedIn, X, and YouTube.
• Proficiency in Canva, CapCut, Meta Business Suite, and social media analytics tools.
• Strong copywriting, storytelling, and content creation skills.
• Experience running and optimizing paid social media campaigns.
• Excellent communication, organizational, and time management skills.
• Strong understanding of social media trends, algorithms, audience growth, and engagement strategies.
• Ability to analyze data and translate insights into actionable marketing strategies.
• A strong portfolio or evidence of previous social media results is highly desirable.