Digital Marketing Specialist

Responsibilities:

• Develop, implement, and strategically manage the company’s social media presence across platforms, including Instagram, Facebook, LinkedIn, Threads, and other relevant channels.
• Create engaging, high-quality, and trend-driven content, including graphics, videos, blog posts, and captions.
• Plan, manage, and optimize social media campaigns, including paid advertising, boosted posts, and targeted audience engagement.
• Track, analyze, and report campaign performance using Google Analytics and other digital marketing metrics to measure ROI and optimize results.
• Produce consistent blog posts and content marketing materials aligned with the brand’s voice and messaging.
• Effectively utilize Zoho Campaign for email marketing campaigns, Lead nurturing and marketing automation, Audience segmentation, Campaign performance analysis, CRM-based lead generation and management
  
• Identify, analyze, and strengthen target audience engagement using data-driven insights.
• Monitor digital trends, competitor activities, and emerging tools to ensure brand relevance and competitiveness.
• Collaborate closely with marketing and management teams to maintain brand alignment and communication consistency.
• Convert digital leads into potential customers through effective digital sales funnels and engagement strategies.
• Conduct keyword research and implement SEO strategies to improve online visibility.
• Optimize blog and social media content for search engine performance.

Requirements:

• Proven experience as a Social Media Manager, Digital Marketing Specialist, or Content Strategist.
• Mandatory: Demonstrated proficiency in Zoho Campaign, including email automation, campaign creation, segmentation, analytics, and CRM integration.
• Strong working knowledge of Google Analytics, Paid advertising and content boosting, Social media management and scheduling tools, Content creation and publishing workflows
• Excellent understanding of traffic growth strategies across Instagram, Facebook, LinkedIn, and Threads.
• Strong writing and storytelling skills for blog content, captions, and brand messaging.
• In-depth knowledge of digital sales funnels, audience targeting, and lead conversion strategies.
• Ability to identify digital trends and translate them into relevant, high-performing content.
• Self-motivated, creative, and proactive with a strong sense of initiative.
• Excellent communication, analytical, and time management skills.

Preferred Qualities:

• Ability to work independently with a strong sense of ownership and accountability.
• High attention to detail with a passion for creativity and innovation.
• Proven experience driving measurable brand growth, engagement, and conversions.
• Strong responsibility, reliability, and results-oriented mindset.