Digital Marketer

Responsibilities:

• Develop and execute comprehensive digital marketing strategies across social media, website, email, search, and other relevant digital channels.
• Plan, manage, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, and other relevant platforms.
• Manage the organization's social media platforms, including content planning, scheduling, audience engagement, community management, and performance analysis.
• Lead SEO initiatives, including keyword research, website optimization, and strategies to increase organic traffic and search visibility.
• Develop and manage email marketing campaigns focused on customer engagement, retention, and reactivation.
• Manage influencer and brand ambassador partnerships, including identification, outreach, negotiations, campaign execution, and performance tracking.
• Own website content management and optimization, ensuring accuracy, strong user experience, SEO performance, and conversion.
• Plan and execute digital and traditional marketing campaigns, promotional activities, and events.
• Support the production and distribution of marketing materials, including flyers, brochures, posters, and other promotional assets.
• Conduct market and competitor research to identify customer trends, market opportunities, and emerging industry developments.
• Monitor and analyze marketing performance, including traffic, engagement, leads, conversions, customer acquisition, and campaign ROI, and provide actionable recommendations.
• Manage marketing databases and maintain accurate records of campaigns, contacts, and performance.
• Collaborate with content creators, designers, vendors, and internal teams to deliver effective marketing campaigns and initiatives.

Requirements:

• A minimum of a bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• A minimum of 3–4 years of proven experience in digital marketing.
• Strong hands-on experience with Meta Ads, Google Ads, SEO, social media, email marketing, and website management.
• Experience managing influencer or brand partnerships is an advantage.
• Strong analytical, communication, copywriting, and project management skills.
• Ability to use marketing data to make informed decisions and improve campaign performance.
• Experience in Healthcare, beauty, wellness, or a related consumer-facing industry is an added advantage.