Digital Marketer

Responsibilities:

Digital Advertising and Campaign Management:

• Plan, create and manage paid advertising campaigns across Meta (Facebook and Instagram), Google, TikTok and other relevant advertising platforms.
• Develop effective advertising strategies to generate quality admission enquiries and increase student enrolment.
• Conduct audience research, targeting, retargeting and campaign optimisation.
• Monitor advertising budgets, analyse campaign performance and maximise return on advertising spend (ROAS).
• Prepare regular advertising reports, including leads generated, cost per lead, reach, engagement and conversions.

Social Media Management:

• Manage and grow the school's social media platforms, including Facebook, Instagram, TikTok, YouTube and other relevant channels.
• Develop and implement monthly social media content calendars.
• Create engaging posts, captions, stories, reels and educational content.
• Monitor comments, messages and online interactions while maintaining a professional brand image.
• Build an active online community and improve audience engagement.

Content Creation and Video Production:

• Create compelling graphics, promotional flyers, banners and other marketing materials.
• Shoot, edit and produce high-quality videos showcasing school activities, facilities, academic programmes and extracurricular events.
• Develop promotional videos, testimonials, educational content and admission campaigns.
• Use professional graphic design, video editing and AI-powered content creation tools where necessary.
• Ensure all content reflects the school's identity, values and educational standards.

Brand Awareness and Student Enrolment:

• Develop digital marketing campaigns to promote admission exercises, scholarships, competitions, school events and special programmes.
• Implement strategies to attract prospective parents and convert enquiries into actual enrolments.
• Research competitors and identify opportunities to strengthen the school's market position.
• Maintain a consistent and positive online reputation for the school.

Analytics and Performance Reporting:

• Track and evaluate social media and advertising performance.
• Use tools such as Meta Business Suite, Google Analytics, Google Tag Manager and other relevant marketing tools.
• Provide weekly and monthly reports on marketing activities, campaign results and growth.
• Recommend improvements based on performance data.

Requirements:

• Proven experience in digital marketing, preferably within the education sector.
• Strong practical knowledge of Meta Ads Manager, Google Ads and TikTok Ads.
• Excellent graphic design and video editing skills.
• Proficiency in social media management and content strategy.
• Strong copywriting, communication and storytelling abilities.
• Knowledge of SEO, audience targeting, lead generation and conversion optimisation.
• Ability to work independently, meet deadlines and deliver measurable results.
• Creative thinking, analytical skills and attention to detail.

Expected Deliverables:

The successful candidate will be expected to:

• Increase the school's online visibility and brand awareness.
• Generate quality admission leads through paid and organic marketing.
• Improve social media engagement and follower growth.
• Produce consistent, high-quality visual and video content.
• Develop and execute effective digital marketing campaigns.
• Provide measurable reports on marketing performance and enrolment-related results.