Digital Content Creator

Responsibilities:

• Develop creative and engaging content for social media platforms and other digital channels.
• Plan and execute content ideas based on the company's brand, target audience, and marketing goals.
• Create and edit short-form videos, reels, photos, graphics, and promotional materials.
• Write engaging captions, social media posts, scripts, and other digital copy.
• Manage and maintain a consistent content calendar.
• Capture quality photos and videos during events, product shoots, office activities, and promotional campaigns.
• Edit videos using tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar software.
• Create graphics using Canva, Adobe Photoshop, Illustrator, or other design tools.
• Monitor social media trends and identify creative opportunities for content development.
• Collaborate with the marketing and business development teams to develop campaign content.
• Maintain consistent brand messaging, tone, and visual identity across digital platforms.
• Monitor content performance and prepare reports on reach, engagement, and audience growth.
• Respond to relevant audience comments, messages, and engagement when required.
• Research competitors and industry trends to generate fresh content ideas.
• Assist with digital marketing campaigns, promotions, and special projects.
• Ensure all published content is accurate, professional, visually appealing, and aligned with company objectives.

Requirements:

• HND or Bachelor's degree in Mass Communication, Marketing, Digital Media, Communications, Fine Arts, or a related field.
• Proven years of experience in content creation, social media, digital marketing, or a related role.
• Strong photography and videography skills.
• Proficiency in video and graphic design editing tools.
• Excellent writing, storytelling, and communication skills.
• Good understanding of social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Strong knowledge of current digital content and social media trends.
• Creative, innovative, and able to generate fresh content ideas.
• Good understanding of branding and digital marketing principles.
• Strong attention to detail and ability to meet deadlines.
• Ability to work independently and as part of a creative team.
• A portfolio of previous content creation work is an added advantage.