Digital And Email Marketer Specialist

Responsibilities:

• Run paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube to generate leads and drive engagement.
• Plan and implement bulk SMS marketing campaigns, including phone number generation, list segmentation, and database management.
• Build, manage, and grow an email subscription list, ensuring proper segmentation and engagement strategies.
• Design, execute, and optimize email marketing campaigns, including audience segmentation, A/B testing, automation, and analytics.
• Provision and manage SMTP services such as SendGrid, Mailgun, and Amazon SES for email marketing.
• Utilize Seamless.ai, ZoomInfo, and other lead generation tools to build targeted prospect lists.
• Develop and oversee marketing automation strategies to streamline customer journeys and enhance efficiency.
• Manage organic and paid social media marketing efforts, engaging with potential clients and building brand awareness.
• Write compelling and engaging content, including video scripts, blog posts, landing page copy, and social media updates, to drive engagement and conversions.
• Engage in influencer outreach, partnership development, and affiliate marketing to expand brand reach.
• Monitor and analyze website traffic, campaign performance, and conversion rates using data analytics tools such as Google Analytics, HubSpot, and Hootsuite.
• Conduct market research and competitor analysis to refine marketing strategies.
• Optimize landing pages, sales funnels, and call-to-actions (CTAs) to improve conversion rates.
• Manage and monitor online reputation, responding to reviews and comments on various platforms.
• Develop branding strategies to ensure consistent messaging across all channels.
• Set up and manage customer relationship management (CRM) systems to track leads and interactions.
• Track and report key performance indicators (KPIs) and provide actionable insights for continuous improvement.
• Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices.
• Manage project timelines, budgets, and team collaboration to ensure successful execution of marketing campaigns.
• Work closely with the sales team to ensure alignment of marketing and sales objectives.
• Train junior marketing team members and share industry knowledge to enhance team skills.

Requirements:

• Minimum of degree
• Minimum of 2+ years of experience