Marketing & Retention Data Analyst
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Job summary
The Marketing & Retention Analyst (eCommerce) is responsible for analyzing marketing performance and customer behavior to increase repeat purchases, improve customer lifetime value (LTV), reduce churn, and drive sustainable revenue growth. This role focuses heavily on customer lifecycle, conversion optimization, and retention marketing within an online retail environment.
Min Qualification:
Degree
Experience Level:
Senior level
Experience Length:
5 years
Working Hours:
Full Time
Job descriptions & requirements
Key Responsibilities
Marketing Performance & Revenue Analytics
* Analyze performance of paid channels (Meta, Google, e.t.c)
* Track revenue, ROAS, CAC, conversion rate, and customer acquisition trends
* Monitor product performance, category sales, and campaign profitability
* Identify high-performing products, audiences, and channels to scale
* Optimize underperforming campaigns using data-driven insights
Customer Retention & Repeat Purchase
* Monitor repeat purchase rate, retention rate, and churn rate
* Analyze customer lifecycle: First Purchase, Repeat,Loyal and churn
* Identify drop-off points in the purchase journey and reduce churn
* Develop strategies to increase customer loyalty and frequency of purchase
* Support win-back, remarketing, and re-engagement campaigns
Customer Segmentation & Behavior Analysis
* Segment customers based on RFM (Recency, Frequency, Monetary)
* Identify VIP, High-Value, At-Risk, and New Customers
* Analyze buying behavior, product affinity, and customer cohorts
* Perform cohort analysis to track retention and revenue trends
Conversion & Funnel Optimization
* Analyze funnel performance
* Identify conversion bottlenecks and drop-off points
* Support A/B testing for landing pages, product pages, and checkout optimization
* Improve Average Order Value (AOV) through insights and cross-sell/upsell analysis
Reporting & Insights
* Build dashboards and automated reports for marketing and retention metrics
* Present insights and actionable recommendations to stakeholders
* Forecast revenue, repeat purchase, and retention performance
Required Skills
* Minimum of a Degree in related field
* 5years experience in related field
* Data & Technical Skills
* Advanced Excel / Google Sheets
* SQL
* Power BI / Tableau / Looker (Dashboarding & visualization)
* Understanding of attribution models and performance marketing
* Strong understanding of customer lifecycle and retention strategy
* Knowledge of eCommerce funnel and conversion optimization
* Experience with CRM/ SAP system
* Customer segmentation (Churn, Cohort, Behavioral analysis)
* Data storytelling and insight communication
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