CRM & Email Marketing Specialist

About Scalein

Scalein is a sales talent and outsourcing company helping businesses build high-performing sales teams through recruitment, training, and outsourced sales solutions.

We partner with companies across industries to provide vetted sales professionals, customer support talent, and sales development solutions that help businesses grow faster.

As we continue expanding our presence in the US market, we are looking for an Email Marketing Specialist who can help us engage prospects, nurture leads, and generate qualified sales opportunities through strategic email campaigns

Role Summar

yThe CRM & Email Marketing Specialist will be responsible for designing, executing, and optimizing email marketing campaigns targeting US-based businesses

.The ideal candidate understands B2B email marketing, outbound prospecting, sales cadences, and marketing automation tools. They should be comfortable communicating with US customers and creating personalized email sequences that generate conversations and meetings

.This role will work closely with the Growth Marketing and Sales teams to build campaigns that drive awareness, engagement, and revenue opportunities

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Key Responsibiliti

es1. Email Marketing Strategy & Campaign Executi

• onDevelop and execute email campaigns aligned with Scalein’s growth, sales, and recruitment objective
• s.Build nurture journeys, outbound sequences, and engagement campaigns for customers and talen
• t.Segment audiences and manage campaign calendars to ensure consistent communicatio

n.2. Email Sequences & Marketing Automati

• onCreate and optimize multi-touch email sequences for lead generation, customer engagement, and talent activatio
• n.Develop compelling email copy and continuously test messaging, CTAs, and personalizatio
• n.Manage campaigns using tools such as HubSpot, Instantly, Apollo, Lemlist, or similar platform

s.3. CRM Management & Database Engageme

• ntManage and maintain Scalein’s customer and talent CRM database
• s.Ensure accurate tracking of customer interactions, sales opportunities, candidate profiles, skills, and engagement histor
• y.Develop strategies to keep customers, prospects, and talent communities active and engage

d.4. Customer & Talent Lifecycle Manageme

• ntBuild campaigns to nurture, retain, and reactivat
• e:Existing and previous custome
• rsWarm prospec
• tsSales talent databa
• seRecruitment candidat
• esIdentify opportunities for customer growth, referrals, and talent placemen

t.5. US Market Communicati

• onDevelop messaging that resonates with US-based business audience
• s.Create targeted communications for CEOs, Sales Leaders, HR Leaders, Recruitment Managers, and Operations team
• s.Maintain a professional, customer-focused communication styl

e.6. Analytics & Optimizati

• onMonitor campaign performance, including engagement rates, replies, conversions, meetings booked, and database growt
• h.Provide insights and recommendations to improve campaign effectivenes

s.7. Sales & Recruitment Collaborati

• onWork closely with SDRs, Account Executives, and Recruitment teams to align campaigns with business goal
• s.Support teams with customer insights, talent engagement strategies, and campaign learning

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