Job summary
The Credit and Marketing Officer is responsible for driving business growth through effective marketing and credit operations. This includes building and managing client relationships, executing credit assessments, growing the company’s loan portfolio, and ensuring excellent customer experience. The role is central to increasing revenue through the sale of financial products and managing risk assets in accordance with RFL's policies.
Job descriptions & requirements
- Achieve consistent growth in market share within defined target segments.
- Drive revenue growth through client acquisition and sales of RFL’s financial products.
- Maintain a quality risk asset portfolio through effective client onboarding, credit screening, and delinquency management.
- Proactively acquire and manage new and existing clients to grow loan and deposit portfolios.
- Conduct business reviews to ensure client satisfaction and loyalty.
- Develop tailored financial solutions based on client needs and business models.
- Prepare and present proposals, marketing pitches, and client onboarding documentation.
- Monitor competitor activities and industry trends to adjust marketing strategies accordingly.
- Conduct preliminary credit screening and risk assessments for loan applicants.
- Ensure facility requests meet RFL’s target market definition and credit criteria.
- Liaise with internal departments to process credit applications promptly.
- Maintain accurate documentation for all credit transactions in line with policy.
- Identify early warning signs of potential delinquency and proactively engage clients.
- Implement timely and strategic recovery actions for non-performing accounts.
- Maintain a healthy loan portfolio aligned with risk management frameworks.
- Collaborate with the risk team to ensure policy compliance and loan integrity.
- Prepare and submit daily, weekly, and monthly activity reports, including call memos and sales pipelines.
- Maintain up-to-date records on all clients and credit activities for audits and compliance.
- Bachelor's degree in Business Administration, Marketing, Finance, or a related field.
- At least 5 years of experience in financial product sales, credit analysis, or business development.
- Strong knowledge of financial services, credit management, and lending practices.
- Excellent verbal and written communication skills.
- Ability to explain financial concepts to clients in a clear and persuasive manner.
- Proficient in Microsoft Office tools and CRM software.
- Strong numerical, analytical, and research skills.
- Proven track record in meeting sales and revenue targets.
- Passionate about customer service and client success
- Flexible and adaptable to a fast-paced work environment
- Confident, persuasive, and influential in client engagements
- Meticulous and detail-oriented
- Strong sense of urgency and time management
- Innovative thinker with problem-solving mindset
- High ethical standards and integrity
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