Content and Creative Strategist

Responsibilities:

Strategy & Planning:

• Develop and implement an integrated content strategy aligned with Tuteria’s overall brand and business objectives.
• Identify the needs of your target audience and create tailored content that resonates with learners, parents, tutors, and other stakeholders.
• Plan content calendars and campaigns to support product launches, marketing initiatives, and seasonal trends.
• Conduct market and audience research to understand customer behavior, preferences, and emerging trends.

Creative Direction & Campaign Management:

• Lead the creative vision for campaigns across digital, print, and multimedia platforms.
• Oversee the development of high-quality creative assets, including videos, graphics, social media posts, blogs, and advertisements.
• Ensure consistency of tone, voice, and storytelling across all platforms and campaigns.
• Direct ideation and execution of large-scale campaigns for brand positioning, customer acquisition, and partnerships.
• Oversee the ideation, scripting, and production of video, written, and graphic content across platforms.

Brand Development & Storytelling:

• Ensure consistency of brand voice and messaging across all channels (social media, website, PR, partnerships).
• Craft compelling narratives that position Tuteria as a trusted, innovative, and learner/customer-focused brand.
• Develop creative campaigns to strengthen Tuteria’s brand identity and differentiate it in competitive markets.

Collaboration & Team Leadership:

• Work closely with marketing, product, and sales teams to align creative work with business needs.
• Lead brainstorming sessions to generate innovative campaign ideas.
• Provide mentorship and direction to the creative team, fostering a culture of creativity and excellence.

Innovation & Market Awareness:

• Stay ahead of digital, social, and content marketing trends to keep Tuteria relevant and engaging.
• Experiment with new formats (podcasts, webinars, live streams, etc.) to expand reach, engagement and virality.
• Continuously test creative approaches to optimize storytelling and brand engagement.

Content Production Oversight:

• Guide scripting, storyboarding, and production of brand videos and storytelling campaigns.
• Work with the graphics team on design and copy for graphics, motion content, blogs, and newsletters.
• Ensure brand messaging resonates with multiple audiences (students, parents, tutors, partners, etc.).
• Drive creative experimentation; test formats, styles, and channels for maximum engagement.

Requirements:

• You’re a storyteller with big vision and execution grit.
• Obsessed with TikTok, IG Reels, YouTube Shorts, and whatever’s next.
• Can create and direct campaigns that balance education and entertainment.
• Strong copy chops (you can write content that feels alive).
• You’ve done campaigns that got noticed (show us proof!).
• You’re playful, experimental, and don’t believe in “boring.”

This is not your average “education job.” You’ll get to shape the voice of Africa’s boldest learning platforms and lead campaigns that could shift how millions of people see education.