Content Creator

Responsibilities:

Content Creation:

• Capture high-quality photos and videos of the property, amenities, guest experiences, and surrounding attractions.
• Produce engaging short-form videos for Instagram Reels, TikTok, YouTube Shorts, and other social platforms.
• Create aesthetically pleasing graphics, carousels, and promotional materials.
• Edit photos and videos to maintain a consistent luxury brand identity.

Social Media Management:

• Plan, schedule, and publish content across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and other relevant platforms.
• Develop and maintain a monthly content calendar.
• Write compelling captions and calls to action aligned with the brand voice.
• Respond to comments, messages, and inquiries in a professional and timely manner.

Brand Storytelling:

• Showcase the unique features of each property through engaging storytelling.
• Highlight guest experiences, local attractions, events, and lifestyle content.
• Generate creative campaigns around holidays, seasons, and special promotions.

Marketing & Growth:

• Research social media trends, hashtags, and competitor activities.
• Identify opportunities to increase organic reach and engagement.
• Collaborate with influencers, photographers, videographers, and local businesses where appropriate.
• Support promotional campaigns designed to increase occupancy and direct bookings.

Analytics & Reporting:

• Monitor social media performance metrics.
• Prepare monthly reports on follower growth, engagement, reach, and campaign performance.
• Recommend improvements based on data and audience insights.

Brand Standards:

• Ensure all content reflects the luxury image and standards of the brand.
• Maintain consistency in tone, aesthetics, and messaging across all platforms.

Requirements:

• Bachelor's degree in Marketing, Communications, Media, or a related field (preferred).
• Minimum of 2 years' experience creating content for hospitality, luxury brands, travel, lifestyle, or real estate.
• Strong portfolio showcasing photography, videography, and social media content.
• Excellent understanding of Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and emerging platforms.
• Experience using Canva, Adobe Creative Suite, CapCut, Lightroom, or similar editing tools.
• Basic photography and videography skills using smartphones and professional cameras.
• Strong copywriting and storytelling abilities.
• Knowledge of SEO, social media analytics, and digital marketing trends is an advantage.
• Exceptional creativity and visual storytelling.
• Strong photography and videography skills.
• Video editing and graphic design.
• Social media strategy and content planning.
• Attention to detail and appreciation for luxury aesthetics.
• Excellent communication and interpersonal skills.
• Time management and the ability to meet deadlines.
• Ability to work independently and collaboratively.
• Customer-focused mindset.