Responsibilities:

Create high-quality content, including videos, graphics, captions, photos, and promotional materials for social media platforms.
Manage and grow the company’s social media accounts, such as Instagram, Facebook, TikTok, X, and LinkedIn.
Develop and implement social media strategies and content calendars.
Monitor social media trends and create relevant, engaging, and viral content.
Respond to comments, messages, and customer inquiries professionally and promptly.
Collaborate with other departments to promote products, services, campaigns, and events
Plan and execute social media advertisements and promotional campaigns.
Analyze social media performance using insights and analytics tools, and prepare reports.
Ensure all content aligns with the company’s brand identity and communication style.
Cover events, promotions, and daily activities through creative storytelling and live updates.
Edit photos and videos for marketing and promotional use.
Build online community engagement and maintain positive customer relationships.

Requirements:

Proven experience in content creation and social media management.
Strong knowledge of Instagram, TikTok, Facebook, X, and other digital platforms.
Good photography, videography, and video editing skills.
Creative thinking and the ability to generate engaging content ideas.
Excellent communication and writing skills.
Knowledge of social media analytics and advertising tools.
Ability to work under pressure and meet deadlines.
Basic graphic design skills are an added advantage.

Performance Expectations: