Business Development/Marketing Executive

Responsibilities:

Strategic Business Development:

• Develop and execute strategies for revenue growth and client retention within existing markets.
• Deepen engagement with existing corporate clients, HMOs, hospitals, and referral partners to sustain long-term relationships.
• Identify cross-selling and up-selling opportunities within current client portfolios.
• Conduct regular business reviews with key accounts to ensure satisfaction and explore new needs.
• Expand the organization’s footprint through targeted partnerships and referral networks.

Market Retention and Client Relationship Management:

• Implement client loyalty and retention programmes that encourage repeat business.
• Maintain regular communication with corporate clients, physicians, and healthcare partners.
• Respond promptly to client feedback and complaints, ensuring continuous service improvement.
• Organize periodic appreciation events, wellness programmes, and stakeholder engagements to strengthen brand loyalty.

Marketing and Revenue Generation:

• Develop and manage marketing campaigns aimed at strengthening brand presence and driving revenue.
• Leverage digital marketing and analytics to target high-yield market segments.
• Plan and execute promotional activities to increase patient volume in underperforming service lines.
• Evaluate the return on investment (ROI) of marketing initiatives and adjust strategies for maximum impact.
• Collaborate with internal teams to align marketing and service delivery with organizational goals.

Market Intelligence and Reporting:

• Conduct periodic market analysis to understand competitor activities, pricing trends, and customer preferences.
• Prepare monthly and quarterly reports on business development, revenue performance, and client retention.
• Provide data-driven insights and recommendations to management for decision-making.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Health Sciences, or related field.
• Minimum of 2-3 years relevant experience in healthcare marketing or business development, preferably in an established diagnostic or medical services organization.
• Demonstrated success in client retention, partnership management, and revenue growth.
• Solid understanding of healthcare business operations and local market dynamics.
• Proven ability to build and sustain long-term client relationships.
• Strong business acumen and revenue-focused mindset.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in CRM systems and digital marketing platforms.
• Analytical and strategic thinking capabilities.
• High level of professionalism, initiative, and accountability.

Remuneration: NGN 200,000 - 250,000 Monthly