Business Development Officer

Responsibilities:

Business Development & Sales:

• Identify and pursue new business opportunities to grow revenue and market share.
• Prospect and acquire retail, wholesale, institutional, and corporate clients.
• Develop and execute sales strategies to meet assigned revenue targets.
• Generate leads through networking, referrals, events, and direct outreach.
• Prepare and deliver compelling sales presentations and proposals.

Client Relationship Management:

• Build and maintain strong relationships with existing and prospective clients.
• Serve as primary contact for key accounts and strategic partners.
• Conduct regular client visits to identify needs and upselling opportunities.
• Ensure high customer satisfaction through proactive engagement and issue resolution.

Market Expansion & Performance:

• Develop strategies to grow the organization's presence across Nigeria and neighboring countries.
• Explore opportunities with schools, universities, libraries, NGOs, and government agencies.
• Achieve monthly, quarterly, and annual sales targets; track KPIs.
• Prepare sales forecasts, activity reports, and market intelligence updates.
• Represent the company at exhibitions, book fairs, and industry conferences
• Experience in publishing, education, retail distribution, or FMCG is an added advantage.

Requirements:

• A minimum of 4 years of experience
• A minimum of an HND in a related field 
• Sales strategy development
• Negotiation and closing skills.
  
• Customer relationship management (CRM) and market research.
• Excellent communication
  
• Presentation and proposal writing skills.
• Result-oriented, target-driven, with strong commercial awareness.
• Proficiency in Microsoft Office Suite
  
• Ability to work independently and in a team.
• Excellent networking abilities.

• Achievement of monthly and annual sales targets.
• Number of new accounts acquired and customer retention rate.
• Revenue generated from new and existing clients.
• Number of clients visited and market expansion initiatives implemented.
• Lead conversion rate.
• Timely submission of BD reports.