Business Development Officer

Responsibilities:

• Identify and pursue new business opportunities across relevant markets.
• Generate, qualify, and manage leads from different channels.
• Develop relationships with prospective and existing corporate clients, schools, organisations, and individual customers.
• Conduct outreach through calls, emails, WhatsApp, networking, and other appropriate channels.
• Follow up consistently with prospects and move leads through the sales pipeline.
• Prepare and deliver proposals, quotations, and presentations where required.
• Coordinate meetings and consultations with prospective clients.
• Maintain accurate records of leads, prospects, follow-ups, and conversions using the company's CRM or other approved tools.
• Work closely with the Marketing, Admissions, and Operations teams to support lead conversion and customer retention.
• Monitor market trends, competitor activities, and emerging opportunities.
• Develop and maintain a strong network of potential clients and partners.
• Meet agreed monthly and quarterly business development and revenue targets.
• Prepare regular reports on lead generation, conversion, pipeline activity, and business development performance.
  

Requirements:

• Bachelor's degree in Business Administration, Marketing, Communications, Sales, or a related field.
• 2–5 years of relevant experience in business development, sales, partnerships, or a similar commercial role.
• Demonstrated experience in lead generation and sales conversion.
• Strong communication, negotiation, and relationship-management skills.
• Ability to confidently engage prospective clients and present products or services.
• Strong follow-up and organisational skills.
• Comfortable working with CRM systems, spreadsheets, email, WhatsApp, and other digital tools.
• Ability to work independently and take initiative.
• Target-driven and commercially aware.
• Experience in education, training, language services, EdTech, or professional services is an advantage.
• The successful candidate must reside in Yaba or its immediate environs and be able to commute reliably to the office.

Key Performance Indicators:

• Number and quality of leads generated.
• Lead-to-customer conversion rate.
• Revenue generated.
• Number of new corporate/client accounts acquired.
• Follow-up and pipeline management.
• Partnership opportunities developed.
• Customer retention and repeat business.
• Achievement of monthly and quarterly targets.