Business Development Manager

Responsibilities:

Market Expansion & Sales Growth:

• Introduce and activate products across retail and wholesale markets within Lagos State
• Identify and secure new business opportunities and distribution channels
• Drive product availability and penetration across key markets

Channel Development & Trade Engagement:

• Build and maintain strong relationships with pharmacies, distributors, supermarkets, and baby product stores
• Develop product visibility strategies to enhance in-store presence and brand awareness
• Design and implement incentive programs for trade partners based on performance targets

Healthcare & Institutional Engagement:

• Conduct product presentations at antenatal clinics, maternity centres, pediatric clinics, and other healthcare institutions
• Engage healthcare professionals and caregivers to drive product awareness and adoption
• Build partnerships within the healthcare ecosystem

Marketing Activation & Consumer Engagement:

• Organize product demonstrations, awareness campaigns, and promotional activities
• Drive product trial and customer conversion through both physical and digital channels
• Support e-commerce initiatives and digital customer acquisition strategies

Performance Tracking & Reporting:

• Monitor and report on partner performance and sales activities
• Track pipeline, field insights, and engagement outcomes
• Provide actionable feedback to improve go-to-market strategies

Cross-Functional Collaboration:

• Work closely with marketing, operations, and digital teams to align field activities with business goals
• Ensure consistency between offline engagement and online sales initiatives

Requirements:

• Bachelor’s degree in Business Administration, Marketing, or related field
• 4–7 years of experience in business development, trade marketing, or retail sales within baby care, hygiene, healthcare, or FMCG sectors
• Proven track record of working with retail partners, wholesalers, pharmacies, and healthcare institutions
• Strong knowledge of the Lagos retail and healthcare landscape
• Experience delivering product presentations in healthcare or trade environments
• Proficiency in digital tools and e-commerce support strategies
• Willingness to travel nationwide when required
• Sales and negotiation skills
• Relationship management and networking
• Strong communication and presentation skills
• Market intelligence and strategic thinking
• Results-driven and target-oriented mindset
• Ability to work independently in a field-based role

Key Performance Indicators (KPIs):

• Revenue growth and market penetration
• Number of new retail and institutional partnerships
• Product availability and visibility across channels
• Conversion rates from activations and campaigns
• Performance of distribution partners
• Contribution to e-commerce sales