Business developer
Job summary
A business developer in the health sector is the person who finds new growth opportunities and builds partnerships so a hospital, clinic, pharma company, lab, or health tech startup can reach more patients and make more impact + revenue.
Job descriptions & requirements
Responsibilities:
Market research strategy:
- Identify new opportunities: new specialties, underserved areas, telemedicine, diagnostics, insurance partnerships
- Analyze competitors, patient needs, funding trends, and health policies
- Spot gaps: e.g., "Lagos mainland needs more dialysis centers" or "corporates need annual staff health checks"
Partnerships and relationship building:
- Build ties with HMOs, insurance companies, NGOs, government agencies, and corporate clients for staff health plans
- Partner with pharmacies, labs, hospitals for referrals and service agreements
- Collaborate with international donors, NGOs, and health programs for grants/projects
Sales and revenue growth:
- Pitch hospital services, medical devices, health tech platforms, or pharma products to clinics, schools, companies
- Negotiate contracts with HMOs, employers, and suppliers
- Drive adoption of new services: e.g. launching a new radiology unit or telehealth app
Product/service development
- Work with doctors and ops teams to design new service packages: maternity bundles, chronic care programs, wellness screenings
- Help adapt offerings to meet NAFDAC, NHIA, and other regulatory requirements
Brand and community engagement:
- Organize health outreaches, medical fairs, and CSR programs to build trust
- Represent the organization at health conferences, with government, and with stakeholders
- Educate the market about new treatments, tech, or preventive care
Compliance and data:
- Ensure all partnerships and marketing follow medical ethics + health regulations
- Track KPIs: patient volume, revenue, partnership ROI, and report to leadership
Requirements:
- A minimum of 3 years of experience
- A minimum of a degree in a related field
- Strong networking, communication, and interpersonal skills.
- Excellent negotiation and stakeholder management abilities.
- Good understanding of healthcare systems and industry practices.
- Knowledge of relevant healthcare regulations and compliance requirements.
- Ability to analyze data and use insights to support informed decision-making.
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