Brand Strategist
Job summary
A Brand Strategist defines, develops, and manages a company's brand identity, positioning, and long-term messaging to ensure consistency across all channels. They analyze market trends, consumer behavior, and competitor activities to create strategies that boost brand awareness, reputation, and engagement.
Job descriptions & requirements
Responsibilities:
- Create and manage brand identity and campaigns
- Support marketing and growth initiatives
- Set specific marketing goals
- Design and implement marketing strategies aligned with business targets
- Develop digital campaigns to increase web traffic
- Analyze sales and marketing metrics
- Establishing expectations and guidelines for the company’s voice to guide all marketing collateral and information across channel
- Analyzing data and trends related to branding
- Checking for branding consistency in all interactions
- Presenting branding information to clients or managers
- Coordinating goals with department heads responsible for enacting a marketing strategy
- Developing marketing strategies that dictate the core methods of achieving the company's goals
Requirements:
- Minimum of 6 years of work experience as a Creative Strategist Brand Manager or Marketing manager
- Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
- In-depth knowledge of CRM software and Content Management Systems
- Familiarity with SEO/SEM and Google Analytics
- Understanding of web design
- Excellent communication skills (verbal and written)
- Comfort with technology, including spreadsheets, presentation software and content management systems
- Understanding of marketing principles and strategies
- Public speaking skills, with the ability to lead presentations and meetings
- Excellent research skills
- Creativity and strategic thinking
- Leadership skills.
Location: Lekki
Remuneration: NGN 700,000 Monthly
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